Music Video

Music Video Prezi:

 


Case Study Questions:


Pick your favourite music video and answer the following questions about it:

• What genre is it?
• How do you know this? What conventions can you find?
• How does this video market the artist?
• Who is the audience?
• How do they try to attract an audience?
• Analyse the video using the 3 different theories we have looked at:
• Andrew Goodwin
• What category does the video fit into?
• How do you know this?
• John Stewart
• Does the video allow access to the performer or use intertextuality?
• What examples can you find of this?
• Laura Mulvey
• How are women portrayed in your video?
• Give examples to show this

If you finish looking at your selected music video pick on of the unconventional videos we have discussed today. Compare this video to your favourite video and assess the differences and similarities between the two.

Film Marketing Task 2

Your Task:

Part 1: 

You will now look into the marketing of another blockbuster film, James Bond: Skyfall. You will need to find all the ways in which this film was marketed, this should take the form of a mood-board or spider diagram. You should include any product endorsements in this mood-board/spider diagram as well as any trailers, interviews, magazine covers or posters you find. 

Part 2:

You will also create an idea for a viral campaign for James Bond: Skyfall. You will need to consider the target market for the film as well as the ways you will attract this audience virally. You may also want to consider any new audiences you can attract through viral marketing.

Your campaign will not need to be as extensive as the Batman campaign, but you can use elements of it as inspiration. 



You will be working in groups for this task and will present your research into the marketing of James Bond: Skyfall as well as your idea for a viral marketing campaign at the end of this week. 

Film Marketing

Batman: The Dark Knight Marketing:

Website:

http://thedarkknight.warnerbros.com/dvdsite/

Posters:

Trailer:




Viral Marketing Campaign:

Although Batman: The Dark Knight was a large blockbuster film with a large amount of marketing and hype the viral marketing allowed the fans to get involved with the marketing of the film, gaining rewards from this progress and helping to spread the marketing online.  


Harvey Dent Election Campaign:

Website Campaigning for the Election of Harvey Dent. This allowed fans to become active participators in the campaign, adding their emails and phone numbers so they could receive messages and emails from Harvey and his campaigners.

An MP3 of the phone call they received can be heard here:

http://www.whysoseriousredux.com/investigations/ibihdcampaign.htm - Just click on the Phone Call link to hear the message left for fans.

Fans were also able to download their own "Support Package" and submit photographs and videos of themselves campaigning for Harvey Dent. Once you sent in your image or video you would then be 'assigned' a voting district which you could then track the progress of the campaign through the website.

'Dentmobiles' also drove through sections of America giving out stickers, bumper stickers, window clings, posters, t-shirts, buttons to fans who met them. 

Later on in the campaign buttons/badges were sent to fans who had previously given their address that had had one side distorted by acid, hinting at Harvey Dents transformation into Two-Face. 

A wiki tracking the website and the events surrounding the Harvey Dent campaign can be found here:

http://batman.wikibruce.com/Ibelieveinharveydent.com

A version of the Harvey Dent website can also be found here, although some links are broken:

http://www.alternaterealitybranding.com/tdk/www_ibelieveinharveydent_com/ 


Gotham Times:

In conjunction with the Harvey Dent campaign 3 newspapers were distributed to fans, online versions of all the papers are available here:


http://www.whysoseriousredux.com/thegothamtimes/ 

The latest version of the Gotham Times can be found here:

http://www.thegothamtimes.com/  - This link also contains the Joker vandalised version.


This newspaper held several clues to new websites that were to be released, these papers were also 'hacked' by the Joker and used for part of his 'game' for the website rorysdeathkiss.com

The hacked version can be found here:

http://www.thehahahatimes.com/


The Joker:

Alongside the Harvey Dent campaign the Joker was also used in a marketing strategy for the film, this was an incredibly detailed plan which coincided with a number of releases from the Harvey Dent campaign as well as several major events.

The first of these events occurred at the 2007 Comic Con. A scavenger hunt was organised resulting in a website reveal:

http://www.whysoserious.com/

This was then updated to:

http://www.Rent-a-clown.com 

This website showed images of the Comic Con attendees in Joker costumes and allowed fans to sign up using their phone number and email address. This subscription then led onto a variety of themed scavenger hunts each revealing more of the Jokers personality and more tasks and rewards for the fans. This included a Bowling Alley scavenger hunt and a decaying Halloween themed jacko-lantern. These tasks led to:

http://www.rorysdeathkiss.com/ - This is a play on the working title of The Dark Knight 'Rory's First Kiss'

This site contained many fan photos and tasks allowing fans to have early access to theatrical trailers, posters such as these:

Fans could also win tickets to a exclusive screening 3 days before the official release date of the film.

A full break down of the Jokers events can be found on a Gotham Police themed wiki made after the events closed. This wiki can be found here:

http://www.whysoseriousredux.com/home.

Film Marketing Intro Task

You have now looked at one of the ways that films market themselves, your task today is to research the other ways films market themselves and find examples of each of these methods.

You can look at a variety of different films to find your examples making sure you have evidence of each method (this can be pictures, video, website links etc...)

It is up to you how you present this research, it can be written in a blog post, mind-map, mood board, prezi, interactive PowerPoint or however you wish as long as it is engaging and interesting for the reader.

This task will prepare you for next weeks lessons where you will carry out a case study of an existing films marketing campaign and design a specific marketing strategy for it.

Film Trailers

For your A2 coursework you will be given a choice to make either a Film Trailer or a Music Video. As part of this coursework you will be required to conduct research into your chosen production, looking at existing Film Trailers or Music Videos, discussing their codes and conventions and stating their potential impact on your future product.

Over the next 2 weeks we will look at Film Trailers and other types of Film marketing, we will also look at some academic theory to support your research. This should give you a head start on the research section of your coursework and allow you to form a stronger idea of which product you would like to make.

Lesson 1:




Case Study:

Do NOT use PowerPoint to present your case study. Be creative with your presentation and use some of the online technology you used for your coursework, some links you might want to try can be found below:


http://www.prezi.com/ - Presentation tool
http://www.spicynodes.org/ - Interactive mind-maps
http://www.tubechop.com/ - Allows you to cut up YouTube videos
https://bubbl.us/ - Mind-map software
http://www.spiderscribe.net/ - Mind-map software
http://issuu.com/ - Allows you to convert documents into online books/magazines
http://www.flipsnack.com/ - Allows you to convert documents into online books/magazines
http://www.screenr.com/ - Allows you to record your screen on your computer
http://www.wordle.net/ - Create word clouds
http://www.tagxedo.com/ - Create word clouds
http://tagul.com/ - Create word clouds
http://camstudio.org/ - Allows you to record your screen

This is NOT an exhaustive list, if there is anything you want to try or experiment with to present your case study please do so.

Make your presentation detailed, creative and informative. You should make sure you answer all the questions and try to make your presentations engaging.

Creating Your Own Storyboard

You have now watched No Country for Old Men, seen the storyboard for this film and seen several real examples of storyboards used in the industry. You will now need to create your own storyboard for the following scene. 

Remember the detail the storyboards you saw went into (listing camera movement, prop movement, shot type etc..). You will need to use the same level of detail in your storyboard. 

The scene you will need to create a storyboard for is embedded below:

The Fifth Element: Diva Dance

Storyboards

Storyboard Lesson:

Storyboard Sequence CLICK HERE


Film Clip:



Shot Types and Camera Movement:

Tracking Shot:


Aerial Shot:




Zoom: