Website:
http://thedarkknight.warnerbros.com/dvdsite/
Posters:
Trailer:
Viral Marketing Campaign:
Although Batman: The Dark Knight was a large blockbuster film with a large amount of marketing and hype the viral marketing allowed the fans to get involved with the marketing of the film, gaining rewards from this progress and helping to spread the marketing online.
Harvey Dent Election Campaign:
Website Campaigning for the Election of Harvey Dent. This allowed fans to become active participators in the campaign, adding their emails and phone numbers so they could receive messages and emails from Harvey and his campaigners.
An MP3 of the phone call they received can be heard here:
http://www.whysoseriousredux.com/investigations/ibihdcampaign.htm - Just click on the Phone Call link to hear the message left for fans.
Fans were also able to download their own "Support Package" and submit photographs and videos of themselves campaigning for Harvey Dent. Once you sent in your image or video you would then be 'assigned' a voting district which you could then track the progress of the campaign through the website.
'Dentmobiles' also drove through sections of America giving out stickers, bumper stickers, window clings, posters, t-shirts, buttons to fans who met them.
Later on in the campaign buttons/badges were sent to fans who had previously given their address that had had one side distorted by acid, hinting at Harvey Dents transformation into Two-Face.
A wiki tracking the website and the events surrounding the Harvey Dent campaign can be found here:
http://batman.wikibruce.com/Ibelieveinharveydent.com
A version of the Harvey Dent website can also be found here, although some links are broken:
http://www.alternaterealitybranding.com/tdk/www_ibelieveinharveydent_com/
Gotham Times:
In conjunction with the Harvey Dent campaign 3 newspapers were distributed to fans, online versions of all the papers are available here:
http://www.whysoseriousredux.com/thegothamtimes/
The latest version of the Gotham Times can be found here:
http://www.thegothamtimes.com/ - This link also contains the Joker vandalised version.
This newspaper held several clues to new websites that were to be released, these papers were also 'hacked' by the Joker and used for part of his 'game' for the website rorysdeathkiss.com
The hacked version can be found here:
http://www.thehahahatimes.com/
The Joker:
Alongside the Harvey Dent campaign the Joker was also used in a marketing strategy for the film, this was an incredibly detailed plan which coincided with a number of releases from the Harvey Dent campaign as well as several major events.
The first of these events occurred at the 2007 Comic Con. A scavenger hunt was organised resulting in a website reveal:
http://www.whysoserious.com/
This was then updated to:
http://www.Rent-a-clown.com
This website showed images of the Comic Con attendees in Joker costumes and allowed fans to sign up using their phone number and email address. This subscription then led onto a variety of themed scavenger hunts each revealing more of the Jokers personality and more tasks and rewards for the fans. This included a Bowling Alley scavenger hunt and a decaying Halloween themed jacko-lantern. These tasks led to:
http://www.rorysdeathkiss.com/ - This is a play on the working title of The Dark Knight 'Rory's First Kiss'
This site contained many fan photos and tasks allowing fans to have early access to theatrical trailers, posters such as these:
Fans could also win tickets to a exclusive screening 3 days before the official release date of the film.
A full break down of the Jokers events can be found on a Gotham Police themed wiki made after the events closed. This wiki can be found here:
http://www.whysoseriousredux.com/home.
No comments:
Post a Comment