Case Study Questions:
Pick your favourite music video and answer the following questions about it:
- What genre is it?
- How do you know this? What conventions can you find?
- How does this video market the artist?
- Who is the audience?
- How do they try to attract an audience?
- Analyse the video using the 3 different theories we have looked at:
- Andrew Goodwin
- What category does the video fit into?
- How do you know this?
- John Stewart
- Does the video allow access to the performer or use intertextuality?
- What examples can you find of this?
- Laura Mulvey
- How are women portrayed in your video?
- Give examples to show this
If you finish looking at your selected music video pick on of the unconventional videos we have discussed today. Compare this video to your favourite video and assess the differences and similarities between the two.
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