Film Marketing Task 2

Your Task:

Part 1: 

You will now look into the marketing of another blockbuster film, James Bond: Skyfall. You will need to find all the ways in which this film was marketed, this should take the form of a mood-board or spider diagram. You should include any product endorsements in this mood-board/spider diagram as well as any trailers, interviews, magazine covers or posters you find. 

Part 2:

You will also create an idea for a viral campaign for James Bond: Skyfall. You will need to consider the target market for the film as well as the ways you will attract this audience virally. You may also want to consider any new audiences you can attract through viral marketing.

Your campaign will not need to be as extensive as the Batman campaign, but you can use elements of it as inspiration. 



You will be working in groups for this task and will present your research into the marketing of James Bond: Skyfall as well as your idea for a viral marketing campaign at the end of this week.