Thursday, 27 June 2013

Music Video

Music Video Prezi:

 


Case Study Questions:


Pick your favourite music video and answer the following questions about it:

  • What genre is it?
    • How do you know this? What conventions can you find?
  • How does this video market the artist?
  • Who is the audience?
  • How do they try to attract an audience?
  • Analyse the video using the 3 different theories we have looked at:
    • Andrew Goodwin
      • What category does the video fit into?
      • How do you know this?
    • John Stewart
      • Does the video allow access to the performer or use intertextuality?
      • What examples can you find of this?
    • Laura Mulvey
      • How are women portrayed in your video?
      • Give examples to show this

If you finish looking at your selected music video pick on of the unconventional videos we have discussed today. Compare this video to your favourite video and assess the differences and similarities between the two.

Monday, 24 June 2013

Film Marketing Task 2


Your Task:

Part 1: 

You will now look into the marketing of another blockbuster film, James Bond: Skyfall. You will need to find all the ways in which this film was marketed, this should take the form of a mood-board or spider diagram. You should include any product endorsements in this mood-board/spider diagram as well as any trailers, interviews, magazine covers or posters you find. 

Part 2:


You will also create an idea for a viral campaign for James Bond: Skyfall. You will need to consider the target market for the film as well as the ways you will attract this audience virally. You may also want to consider any new audiences you can attract through viral marketing.


Your campaign will not need to be as extensive as the Batman campaign, but you can use elements of it as inspiration. 




You will be working in groups for this task and will present your research into the marketing of James Bond: Skyfall as well as your idea for a viral marketing campaign at the end of this week. 



Thursday, 20 June 2013

Film Marketing

Batman: The Dark Knight Marketing:

Website:

http://thedarkknight.warnerbros.com/dvdsite/

Posters:




Trailer:




Viral Marketing Campaign:

Although Batman: The Dark Knight was a large blockbuster film with a large amount of marketing and hype the viral marketing allowed the fans to get involved with the marketing of the film, gaining rewards from this progress and helping to spread the marketing online.  


Harvey Dent Election Campaign:

Website Campaigning for the Election of Harvey Dent. This allowed fans to become active participators in the campaign, adding their emails and phone numbers so they could receive messages and emails from Harvey and his campaigners.

An MP3 of the phone call they received can be heard here:

http://www.whysoseriousredux.com/investigations/ibihdcampaign.htm - Just click on the Phone Call link to hear the message left for fans.

Fans were also able to download their own "Support Package" and submit photographs and videos of themselves campaigning for Harvey Dent. Once you sent in your image or video you would then be 'assigned' a voting district which you could then track the progress of the campaign through the website.

'Dentmobiles' also drove through sections of America giving out stickers, bumper stickers, window clings, posters, t-shirts, buttons to fans who met them. 

Later on in the campaign buttons/badges were sent to fans who had previously given their address that had had one side distorted by acid, hinting at Harvey Dents transformation into Two-Face. 

A wiki tracking the website and the events surrounding the Harvey Dent campaign can be found here:

http://batman.wikibruce.com/Ibelieveinharveydent.com

A version of the Harvey Dent website can also be found here, although some links are broken:

http://www.alternaterealitybranding.com/tdk/www_ibelieveinharveydent_com/ 


Gotham Times:

In conjunction with the Harvey Dent campaign 3 newspapers were distributed to fans, online versions of all the papers are available here:


http://www.whysoseriousredux.com/thegothamtimes/ 

The latest version of the Gotham Times can be found here:

http://www.thegothamtimes.com/  - This link also contains the Joker vandalised version.


This newspaper held several clues to new websites that were to be released, these papers were also 'hacked' by the Joker and used for part of his 'game' for the website rorysdeathkiss.com

The hacked version can be found here:

http://www.thehahahatimes.com/


The Joker:

Alongside the Harvey Dent campaign the Joker was also used in a marketing strategy for the film, this was an incredibly detailed plan which coincided with a number of releases from the Harvey Dent campaign as well as several major events.

The first of these events occurred at the 2007 Comic Con. A scavenger hunt was organised resulting in a website reveal:

http://www.whysoserious.com/

This was then updated to:

http://www.Rent-a-clown.com 

This website showed images of the Comic Con attendees in Joker costumes and allowed fans to sign up using their phone number and email address. This subscription then led onto a variety of themed scavenger hunts each revealing more of the Jokers personality and more tasks and rewards for the fans. This included a Bowling Alley scavenger hunt and a decaying Halloween themed jacko-lantern. These tasks led to:

http://www.rorysdeathkiss.com/ - This is a play on the working title of The Dark Knight 'Rory's First Kiss'

This site contained many fan photos and tasks allowing fans to have early access to theatrical trailers, posters such as these:




Fans could also win tickets to a exclusive screening 3 days before the official release date of the film.

A full break down of the Jokers events can be found on a Gotham Police themed wiki made after the events closed. This wiki can be found here:

http://www.whysoseriousredux.com/home.

Film Marketing Intro Task

You have now looked at one of the ways that films market themselves, your task today is to research the other ways films market themselves and find examples of each of these methods.

You can look at a variety of different films to find your examples making sure you have evidence of each method (this can be pictures, video, website links etc...)

It is up to you how you present this research, it can be written in a blog post, mind-map, mood board, prezi, interactive PowerPoint or however you wish as long as it is engaging and interesting for the reader.

This task will prepare you for next weeks lessons where you will carry out a case study of an existing films marketing campaign and design a specific marketing strategy for it.

Monday, 17 June 2013

Film Trailers

For your A2 coursework you will be given a choice to make either a Film Trailer or a Music Video. As part of this coursework you will be required to conduct research into your chosen production, looking at existing Film Trailers or Music Videos, discussing their codes and conventions and stating their potential impact on your future product.

Over the next 2 weeks we will look at Film Trailers and other types of Film marketing, we will also look at some academic theory to support your research. This should give you a head start on the research section of your coursework and allow you to form a stronger idea of which product you would like to make.

Lesson 1:




Case Study:

Do NOT use PowerPoint to present your case study. Be creative with your presentation and use some of the online technology you used for your coursework, some links you might want to try can be found below:


http://www.prezi.com/ - Presentation tool
http://www.spicynodes.org/ - Interactive mind-maps
http://www.tubechop.com/ - Allows you to cut up YouTube videos
https://bubbl.us/ - Mind-map software
http://www.spiderscribe.net/ - Mind-map software
http://issuu.com/ - Allows you to convert documents into online books/magazines
http://www.flipsnack.com/ - Allows you to convert documents into online books/magazines
http://www.screenr.com/ - Allows you to record your screen on your computer
http://www.wordle.net/ - Create word clouds
http://www.tagxedo.com/ - Create word clouds
http://tagul.com/ - Create word clouds
http://camstudio.org/ - Allows you to record your screen

This is NOT an exhaustive list, if there is anything you want to try or experiment with to present your case study please do so.

Make your presentation detailed, creative and informative. You should make sure you answer all the questions and try to make your presentations engaging.

Sunday, 16 June 2013

Creating Your Own Storyboard

You have now watched No Country for Old Men, seen the storyboard for this film and seen several real examples of storyboards used in the industry. You will now need to create your own storyboard for the following scene. 

Remember the detail the storyboards you saw went into (listing camera movement, prop movement, shot type etc..). You will need to use the same level of detail in your storyboard. 

The scene you will need to create a storyboard for is embedded below:

The Fifth Element: Diva Dance





Saturday, 15 June 2013

Storyboards

Storyboard Lesson:




Storyboard Sequence CLICK HERE


Film Clip:



Shot Types and Camera Movement:




Tracking Shot:


Aerial Shot:




Zoom:


Tuesday, 11 June 2013

Creating your own Shooting Script

You have now seen Romeo and Juliet and have a copy of the shooting script for the film. You now need to create your own shooting script for one of the short films below.

Remember the amount of detail the Romeo and Juliet script went into, and how it was formatted. You will need to go into the same amount of detail and follow the same formatting as that script.


The short film you need to create a shooting script for is embedded below:


Table 7:





Mr Foley:



Love Sick:

Monday, 10 June 2013

Shooting Scripts


Scripting a Film (or film trailer) or a Music Video is an incredibly important part of the process, scripts go through many different versions, edits and drafts before they are finalised and created into a fully fledged film.

For your coursework you will need to create several drafts of a Shooting Script for either your film trailer or music video. This script is one of the final stages of scripting a film or music video and contains a vast amount of technical detail for the cinematographers, production designers and editors to follow.

These scripts are formatted in a particular way to make them accessible to the reader and allow certain sections to stand out. An example of this can be seen below in the final shooting script for Baz Lurhman's Romeo and Juliet.


Romeo and Juliet Shooting Script:




What do you notice about the formatting of the script?
Is there any terminology you don't recognise or understand?
How much detail has the script gone into about:

  • Set
  • Camera Shots
  • Sound
  • Dialogue
  • Editing

How do you think this scene would look after it has been filmed?


Final Scene from Romeo and Juliet Shooting Script:




What differences can you notice between the script and the final scene?
Is the final version similar to the version you imagined when reading the script?


The Format of a Shooting Script:

Your script should be written in a certain font and size, this is the standard for the industry and is used by all professional scriptwriters. This font is Courier and the font size is 12. The script you produce for your coursework will need to be produced in this font and font size, as well as conform to the conventions listed below.

Scene Header:

At the start of any scene you will always have a scene heading, this heading is composed of 3 parts and allows the reader to ascertain which set is being used.

The 3 parts of a scene header are:

  • Interior vs Exterior
  • Location
  • Time of day
The time of day is usually limited to Night or Day, but can sometimes be extended to include Dawn or Dusk if applicable. Interior scenes and Exterior scenes are denoted by the first three letters, INT. or EXT. 

For example:

INT. BATHROOM. NIGHT


The scene header is always written in CAPITALS, and should be written any time any 1 of the 3 elements change. For example if the next scene were to take place in the same location but during the day you would write:

INT. BATHROOM. DAY. 



Special Scene Headings:

Your script may contain special scene headings in order to clarify issues of space and time. These may include:

  • Month and Year
The month and year in which the scene occurs are listed. This is particularly useful if your trailer or music video covers large spaces of time. The month can also be interchanged with seasons if this is more appropriate.

For example:

SUMMER 2003
INT. BATHROOM. NIGHT.  

This can also be formatted like this:

INT. BATHROOM. NIGHT. (SUMMER 2003)


  • Back To
Use this heading when you are returning to a previous scene after a short scene change.

For example:

BACK TO BATHROOM

or

BACK TO SUMMER 2003


  • Later
This heading denotes a minor time shift in the same location.

For example:

LATER

or

LATER THAT DAY


  • Flashback
You can use this to indicate an earlier time.

FLASHBACK:


  • Montage
This indicates a short series of related sequences. This can also be portrayed in the writing and may not need to be labeled as such.

MONTAGE:


  • Intercut
Indicates a scene that takes place in more than 1 location, is often used with telephone calls

For example:

INTERCUT:


Each of these Special Headings will occur before the scene header. This provides the reader with clarity and ensures your intentions for the scene can be completely understood. 


Narrative Description:

These sections are incredibly important as they allow the reader to see the story as it will unfold on screen. This description will begin directly below the scene heading.

What you write should be short and visual, focusing on action that moves the story forward however it should also contain enough flair to engage the reader.

There are several conventions you must follow when writing the narrative description in your Shooting Script. These are:

  • Write only what can be seen and heard
You are not writing a novel, you should not describe your characters feelings. Instead show them through action and sound.

For example, instead of writing:

DAVID is suffering from inner torment about his wife's kidnapping.

Show the reader through action:

DAVID runs his hands through his hair. Picks up a shot of bourbon, tastes it and winces. He throws the glass across the room, hitting the mirror which SHATTERS. 


  • Uppercase:
Old formatting conventions dictate that ALL character names and sound effects should be written in uppercase. This makes it easier to break down a Shooting Script once it moves into production. However more modern conventions state that only important sound effect are capitalised, and character names are only capitalised the first time they appear in the narrative description. This flags the appearance of a new character to the reader.

  • Timing
It is an assumption in the movie industry that 1 page of screenplay is equal to 1 minute of time on screen. This  helps the planning process and allows directors and cinematographers to further visualise the scene. Because of this conventions your description passages should cover as many pages as you expect the scene to run in real time. For example if you think an action sequence will take a minute of screen time it should be written to cover 1 page, rather than 1 line.


Dialogue Blocks:

These sections can also be called "speeches" and are also composed of 3 parts.

  • Character Name
  • Direction
  • Dialogue
These are always displayed in the following way and are always offset from the rest of the text.



Character names are always written in uppercase and are always centre aligned.

Directions are always in lower case written inside parenthesis and is offset slightly left of the Character Name. Direction indicators should only be used if subtext is not clear or a piece of dialogue needs to be said in a specific way. These should only be used if they are absolutely essential to the understanding of the narrative.

Dialogue is written in normal sentance case and is set to the right of the Narrative Description. You can see several examples of where this text should sit in the Romeo and Juliet example script above.


If a character speaks as a narration it is indicated like this:

ROMEO (Voice Over) 

Or

ROMEO (V.O)


If a character speaks off screen then this is used instead:

ROMEO (Off Screen)

Or

ROMEO (O.S)


Footers:

There are 2 types of footers that can be used in a Shooting Script, both indicate an unintended break in the page. Their use depends on the type of text that is being broken. These footers are incredibly useful as they prevent parts of your script being left behind when it comes to the production process, they can also help you organise your shooting schedule as you know on what page certain scenes begin and end. 

Should a Narrative Description continue over onto the next page, the footer (CONTINUED)is used. This is placed in the lower right hand corner of the page, like so:

With a gasp Romeo rises. A moment. His breathing calms. Then smoothing water into his hair he gazes into the bathroom mirror. 
(CONTINUED)

This indicates the action continues onto the next page and prevents this section being separated from the scene in shooting. 


If a page break occurs in the middle of a dialogue sequence, the footer (MORE) is used to indicate there is more dialogue on the next page. It is centred directly under the last line of text on the page, like so:


This indicates that more dialogue appears on the next page and prevents this section being lost when the script is split into sections for shooting.



These are the basics of formatting a shooting script. You will now need to put these conventions into practice and complete the task in the Creating Your Own Shooting Script post.



Monday, 27 May 2013

Editing Walkthrough

Below is a How To... document talking you through the different stages of how to operate Adobe Premiere Pro. Use this as a reference guide should you get stuck on any of the technical details of the programme.